Paula Scher
I liked how she made the point that her experience adds to her process. Especially when she was talking about the citi logo that she designed in a second. But really it was the years and years of experience that helped her design the logo.
David Carson
Pull from who you are as a person and put that into the work. The starting point is trying to interpret something not trying to make it award winning.
Lawrence Weiner
I watched this one because Lawrence Weiner looked like an interesting character....and boy was I right. You are in the stream of life whether you like it or not. And if you are going to be in the stream of life than you have to accept the responsibilities I would like a few more pleasures but there doesn't seem to be time. Wants to set up a pattern for people to figure out where they are. He sees design as a way to take notes on the world. Design is of the moment.
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