Saturday, April 24, 2010

The Last Journal.

I think one thing that really inspired me this semester was Bruce Mau's Incomplete Manifesto for Growth. I thought his beliefs on how to approach every project where not only true but fun. There were some beliefs that I have always followed, such as laughing and not cleaning my desk. But some beliefs I had fun learning about such as reading only left-handed pages, take field trips, forget about good, and begin anywhere. It was good for me to read these simple approaches and try to apply them to my projects.

Journal 13

Larry Lessig on laws that choke creativity
Internet could revive the read-write culture. flickr, youtube, and myspace where people produce for the love of what they are doing and not for the money. Recreating using technology to say things differently. The technique has been democratized it is now anybody with access to a computer who can take sounds and images from the culture around us and use it to say things differently. It is a literacy for this generation. These activities should not be illegal.
Balance- private solution. 1. the artists and creators choose to have their work be available for more freely amateur use. 2. business need to enable free-er content.

He mad a good point that kids today live knowing they are disobeying the law and this is corrosive. In a democracy there should be a solution to this problem.

Tuesday, April 20, 2010

Sunday, April 18, 2010

Journal 12

Paula Scher
I liked how she made the point that her experience adds to her process. Especially when she was talking about the citi logo that she designed in a second. But really it was the years and years of experience that helped her design the logo.

David Carson
Pull from who you are as a person and put that into the work. The starting point is trying to interpret something not trying to make it award winning.

Lawrence Weiner
I watched this one because Lawrence Weiner looked like an interesting character....and boy was I right. You are in the stream of life whether you like it or not. And if you are going to be in the stream of life than you have to accept the responsibilities I would like a few more pleasures but there doesn't seem to be time. Wants to set up a pattern for people to figure out where they are. He sees design as a way to take notes on the world. Design is of the moment.

Journal 11

Who is Debbie Millman?
The President of the design division at Sterling Brands, an international design consultancy. She has been there for fourteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Hershey and Hasbro. Debbie is President of the AIGA, the professional association for design. She is a contributing editor at Print Magazine and the chair of the new Masters in Branding program at the School of Visual Arts.

What is Design Matters?
In 2005, she began hosting “Design Matters with Debbie Millman,” the first weekly radio talk show about design on the Internet.

Interview Joe Duffy & Nate Voss:
This was long but had some good points. Branding is just as much about the experience as it is the product. It isn't just about the logo but the whole experience. Far more companies today are realizing that everything defines the brand experience not just a logo or sign. He also made the point to have a great website and get your work out there on the web and on blogs.

Sunday, April 11, 2010

Journal 10

Infographic
I really liked how easily the information was presented. Could be a little more exciting.

Videos
The State of the Planet
This was a pretty good video and the transitions were smooth. But mostly I liked the content of the video more than I really liked the video. It got a little boring because it got pretty predictable after a while.
I have watched this video before and I really enjoyed watching it again. The color scheme was a given but still appropriate for the film. I liked the mix of the background song with the words and random sounds. Great transitions and movement from one thought to the next.
I really liked the style in this video. The sketches look really cool and worked well for the video.
I liked how this video used animation that looked like a 2D space and then also used animation that looked like a 3D space. The contrast was really compelling as were the layers in the animation.

Sunday, April 4, 2010

Speech

Address on Vietnam War by Spiro Agnew

“Sometimes it appears that we’re reaching a period when our senses and our minds will (pause) no longer respond to moderate stimulation. We seem to be approaching an Age of The Gross. (pause) Persuasion through speeches and books (p) is too often discarded for disruptive demonstrations (p) aimed at bludgeoning the unconvinced into action.

The young (p)– and by this I don’t mean by any stretch of the imagination all the young, but I’m talking about those who claim to speak for the young (p) – at the zenith of physical power and sensitivity, overwhelm themselves with drugs and artificial stimulants. Subtly is lost and fine distinctions based on acute reasoning (p) are carelessly ignored in a headlong jump to a predetermined conclusion.

Life is visceral,(p) rather than intellectual. And the most visceral practitioners of life are those who characterize themselves as “intellectuals”. Truth is to them is “revealed” rather than logically proved. And the principal infatuations of today revolve around the “Social Sciences”, those subjects which can accommodate any opinion and about which the most reckless conjecture cannot be discredited.

Education is being redefined (p) at the demand of the uneducated (p)to suit the ideas of the uneducated. The student now goes to college to proclaim (p), rather than to learn. The lessons of the past are ignored and obliterated (p) in a contemporary antagonism known as the “generation gap.”

A spirit of national masochism prevails, encouraged by an effete corps of impudent snobs who characterize themselves as “intellectuals”.

Who is speaking? 


Spiro Agnew

Why was/is the speech important to society?

This address is on the Vietnam War, which is the first war in American History that had large amounts of protest. The Vietnam War generated lots of anti-war demonstrations in America. In the speech Vice President Spiro Agnew talks down on anti-war protesters and the press. He comes off as being stuck in the ways of the past and not willing to accept the social changes of the 20th century.

Why do you feel it is important or interesting? I feel that it is relevant now to look at this speech while The United States is engaged in the Iraq war since there are many similarities in the two wars.

What is the emotion, mood, tone, personality, feeling of the speech?

Condemning. Political. Bland. Harsh. Close-minded.

What is intonation, emphasis, what is loud, stressed, or soft.

Most of the speech is said at the same level not being very loud or soft but placing emphasis on some words more than others.

Where are there pauses...

Is there a call to action? When listening to it what are key/emphasized words? Bludgeoning. Subtly. Visceral. Revealed. Reckless. Proclaim. Gap. Effete.

How does it make you feel? Kinda mad at what he is saying.

How do imagine that the audience felt? Probably politically moved to support America in the Vietnam war.

Write/find a short bio, of the person giving the speech.

Spiro Theodore Agnew was the 39th Vice President of the United States, serving under President Richard Nixon, and the 55th Governor of Maryland. He was also the first Greek American to hold these offices.

During his fifth year as Vice President, in the late summer of 1973, Agnew was under investigation by the United States Attorney's office in Baltimore, Maryland, on charges of extortion, tax fraud, bribery and conspiracy. In October, he was formally charged with having accepted bribes totaling more than $100,000, while holding office as Baltimore County Executive, Governor of Maryland, and Vice President of the United States. On October 10, 1973, Agnew was allowed to plead no contest to a single charge that he had failed to report $29,500 of income received in 1967, with the condition that he resign the office of Vice President.

Agnew is the only Vice President in U.S. history to resign because of criminal charges. Ten years after leaving office, in January 1983, Agnew paid the state of Maryland nearly $270,000 as a result of a civil suit that stemmed from the bribery allegations.

Agnew soon found his role as the voice of the so-called "silent majority", and by late 1969 he was ranking high on national "Most Admired Men" polls. He also inspired a fashion craze when one entrepreneur introduced Spiro Agnew watches (a take off on the popular Mickey Mouse watch); conservatives wore them to show their support for Agnew, while many liberals wore them to signify their mocking contempt.

Agnew was known for his scathing criticisms of political opponents, especially journalists and anti-war activists. He attacked his adversaries with relish, hurling unusual, often alliterative epithets — some of which were coined by White House speechwriters William Safire and Pat Buchanan — including "pusillanimous pussyfooters", "nattering nabobs of negativism" (written by Safire), and "hopeless, hysterical hypochondriacs of history".[7] He once described a group of opponents as "an effete corps of impudent snobs who characterize themselves as intellectuals."

Journal 9

Sequence Exercise: This exercise was helpful in thinking about pacing, scale, movement, and unity. Using different sizes of type along with white space to create a unified whole for the magazine book proved more difficult for me than I imagined. It applied to book design because we were creating spreads that had to work well together. It applied to motion graphics because we were creating movement throughout the spreads of the book. Pacing and white space had to be carefully considered to create a piece that looked visually intriguing and flowed well.

Youtube videos:
I Love NY: This type in motions works alright without sound. The words can almost set the mood for the video without music. I liked how it transitions smoothly from one thing to the next and used colors that I thought looked very urban. I liked how some words didn't even need to be read but the motion of what they were doing and the color they were in showed you what they meant. For example when yellow cabs taxi car moves across the screen it is easy to get the sense of a car. With the song playing the mood is set 10 fold and really enhances the video.

Pulp Fiction: Without sounds this video is impossible to understand because of the extreme scale and how fast some words move. With sound this video is successful. Words hit at just the right moment and scale really emphasizes when the man is yelling to make it seem more intense. There are so many motion graphics of movies like this that it isn't really that memorable to me.

The Man With the Golden Arm: Made by the great Saul Bass this motion graphic paved the way. It is brilliant especially when considering that he didn't use programs like after affects. I'm finding that sound always makes a different. The lines react very well with the music and seem to represent it in a way. Simple but memorable.

Experiment: This is the first motion graphic that I like better without sound. But maybe its because the guy sounds so weird. With the guy speaking though you can hear the thinking process better. I liked the break down of experiment into ex.per.i.ment.

We Must: This has been one of my favorites so far. I think why I like it is because its not from a movie. It is a 30 second type in motion that talks about our addiction to oil. The different fonts used were appropriate for the words as well as the colors used. Sound is not totally necessary to understand this video, although the song and the guys voice sets a very serious tone for the video which helps. Scale was used very well at the end to drive the point home. All around it was well made with a good message and that is why it is memorable to me.

Time: This one is in Spanish so I didn't understand a lot of the words, but I really liked it so I thought I would discus it. Once again smooth transitions really helped. I think in this motion graphic sound is a necessity. The ticking sound of the clock combined with the background music is an interesting combo. I liked the type in this one along with the movement of numbers and symbols to really create a strong sense of time. I really like when a lot of the type falls to the bottom of the screen at one point.

30 Unforgettable Movie Opening Sequences. The sequences I chose to talk about are the ones I remember from when I originally watched the film. The 4 that I remember are Catch Me If You Can, EuroTrip, Fight Club, and Superbad

1. Catch Me If You Can. I didn't like this movie very much but I loved the opening sequence. The transitions are what really impress me, moving from one scene to another. Often utilizing lines to move from one frame to the next. The change in scale was perfect to hold my attention. The graphic style used was interesting and perfect for the movie.

2. Eurotrip. I remember this opening sequence from when I saw this ridiculous movie when I was 14. The song chosen for the motion graphic sets the mood of the movie perfectly. Good use of scale and easy transitions makes it a great sequence. Taking something like flight rules and making them obscene captured my attention and made me laugh. I liked how simple the graphics and type were.

3. Fight Club. Great movie....great opening sequence. The feeling of moving backwards in this motion graphic makes it feel creepy. The sound and the way the type flashes in sets the intensity of the film. I love the easy transition from the title sequence to the film, starting inside the man with the title sequence and ending up with the man having a gun pointed at him to start the movie...BRILLIANT.

4. Superbad. I chose this sequence just because it sets the mood for the movie so well. The type in the sequence is a little boring. But the simplicity and lightness of the sequence were perfect for the film. The transitions were a little cheesy but once again they fit the job perfectly.