Sunday, April 18, 2010

Journal 11

Who is Debbie Millman?
The President of the design division at Sterling Brands, an international design consultancy. She has been there for fourteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Hershey and Hasbro. Debbie is President of the AIGA, the professional association for design. She is a contributing editor at Print Magazine and the chair of the new Masters in Branding program at the School of Visual Arts.

What is Design Matters?
In 2005, she began hosting “Design Matters with Debbie Millman,” the first weekly radio talk show about design on the Internet.

Interview Joe Duffy & Nate Voss:
This was long but had some good points. Branding is just as much about the experience as it is the product. It isn't just about the logo but the whole experience. Far more companies today are realizing that everything defines the brand experience not just a logo or sign. He also made the point to have a great website and get your work out there on the web and on blogs.

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