Monday, February 15, 2010

Journal 4: Bruce Mau


Copied straight from Bruce Mau's website.
Bruce Mau is a visionary and world-leading innovator. As Chief Creative Officer of Bruce Mau Design, he proves that the power of design is boundless, and has the capacity to bring positive change on a global scale.
Throughout the years, Mau has gained an international reputation for his commitment to interdisciplinary and purpose-driven innovation. As the creative force driving studios in Chicago and Toronto, he recognizes that the complex challenges of the future demand innovation across disciplines and industries. In the fall of 2009, Mau was given the distinguished Louise Blouin Foundation Award at the Global Creative Leadership Summit for his exceptional creative achievement. In 2007 Mau was presented with the AIGA Gold Medal for communication design. He was named the Bill and Stephanie Sick Distinguished Professor at the School of the Art Institute of Chicago.

15. Ask stupid questions.

Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.
32. Listen carefully.
Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.

I like these two rules together because why ask a stupid question if you're too stupid to listen. Often times I get too nervous to ask what I really want to ask. Then when someone is telling me the answer I miss half of the details. This week my mantra is a collaboration of these two rules: To ask stupid questions and then listen carefully.

No comments:

Post a Comment