Type Means Never Having to say You're Sorry
"— but the bottom line was: why Futura?"
"Futura was important for a number of reasons: arguably the first sans-serif font to be widely distributed, it has since its inception influenced countless other typefaces and remains, to some, the epitome of modern design."
"Clearly, designers make choices about the appropriateness of type based on any number of criteria, and "liking it" is indeed one of them. There are an infinite number of considerations to be taken into account, from readability to copyfitting to concerns over what works on a screen to what translates into other languages."
I'm pretty sure I have used Futura in a project before. It takes reading an article like this to learn that Futura is over used by designers especially students. Now that I know this I will probably try to use an alternative front to futura for future projects. An alternative to Futura that is geometric is Gill Sans. Other alternatives could be Univers, Syntax, Akzidenz Grotesk and Franklin Gothic.
“We've arrived at a moment where all that has preceded us provides an enormous mother load of graphic reference points, endlessly tempting, endlessly confusing”.
The article was pretty interesting about ripping off other peoples ideas. This can be done intentionally or unintentionally. The article asked a great question: "How much design history does one have to know before he or she dares put pencil to paper?". I think this makes a good point that designers today can be aware about things done in the past, but they probably won't know everything. It is possible to unintentionally design something that looks like a style done in the past.
"We've debated imitation, influence, plagiarism, homage and coincidence before, and every time, the question eventually comes up: is it possible for someone to "own" a graphic style? Legally, the answer is (mostly) no."
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