Tuesday, September 22, 2009

House Industries

In 1993 Andy Cruz and Rich Road, who started a design firm, Brand Design Co, also established House Industries. They were later joined by a third member, Allen Mercer. With the production of its first mailer, House Industries released ten typefaces. Through 1997 they designed quirky typefaces that were delivered via floppy disks. They became known for their typefaces’ packaging. The packages were carefully constructed typefaces specific to a time or culture. House Industries has a large type library with popular sans serifs like Neutraface and Chalet as well as OpenType families like Studio Lettering and Ed Benguiat Fonts. The company goes to elaborate lengths to promote its typefaces including creating chairs, pillows and various other items inspired by the typefaces they sell. In one promotion they created the fictional character RenĂ© Albert Chalet and promoted him as the creator of a new typeface Chalet.
Chalet- very versitle
Neutraface- designed in 2002 by Christian Schwartz
Ed Benguiat Fonts- Fonts that show tribute to Ed Benguiat, very unique
I really enjoyed looking at the Ed Benguiat Fonts. They carried a lot of character and were just really fun to look at. A very casual font family.

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