Typography Definitions

Grids:
A grid is simply a network of horizontal and perpendicular lines, uniformly spaced. A typographic grid uses these lines to control a space. The grid is there to provide a flexible structure while arranging page content.
Why do designers use a grid? What are the benefits or functions?
A grid helps control a designer’s page content. The grid provides a skeleton that organizes images, texts, and margins in a uniformed way.

Modular Grids:
Modular grids use consistent horizontal and vertical divisions. There are four columns and four rows in a modular grid.

Define and illustrate:
Margins- the space that surrounds the content of a page
Columns- one or more vertical blocks of content positioned on a page. separated by margins
Grid modules- spaces in the grid that hold text and information.
Flow lines- lines between the characters
Gutters- empty spaces between the modules in the grid structure

Hierarchy:
Hierarchy is a way to rank an arrangement of items based on their value or importance. Using different techniques can help a viewer discern which element of a design is more important by imploring hierarchy in a piece.
What are ways to achieve a clear hierarchy?
Hierarchy can be achieved by using different weights and sizes. Also changing the position, case, italicization, and mixing typefaces can all help achieve a sense of hierarchy.

Type Families- A set of one or more fonts that are stylistically related. They can vary in weight and width but keeps the same design.
Type styles- Variations to the font including light, bold, and italic. These present more options within a typeface.